📱 Iris Build · Broadcast
Your AI Social Media Operating System — running on 45 minutes of your time per week.
Most small businesses post 1–3 things a week and feel like they're falling behind. Broadcast publishes 5 social posts, 1 newsletter, 1 SEO blog, and 7–10 short-form video ideas every week in your voice, drafts every community reply that hits your accounts, and sends you a one-page monthly analytics report. You film raw on your phone when you feel like it; Iris does everything else.
Why this module exists separately
A social-media manager at $2,000/mo gets you 30 posts. Broadcast gets you 365.
The economics of small-business social media have always been broken: hiring a manager costs $1,500–3,000 a month and produces maybe 30 posts. The DIY route produces maybe 5 posts and a slow buildup of guilt. Broadcast is the third option: a full operating system that runs on your voice, your knowledge base, and 45 minutes of your time every Friday.
We build a Brand Voice Project (a Claude Project trained on 3–5 of your real writing samples + two voice memos), wire it into Buffer + Hypefury + Beehiiv + Opus Clip, and configure a community-management approval queue that drafts every reply to every DM, comment, and review on your accounts. You approve in two taps from your phone.
The pitch line that survives every objection: 10× the output at 1/6th the cost. The whole system, including the tools, runs $285–315/month all-in. Your competitor pays a manager $2,000 for less.
What's included
Brand Voice Project (Claude)
Trained on 3–5 of your real writing samples + 2 voice memos. This is the brain — voice fidelity is the entire system's foundation.
5 social posts/wk in your voice
Education / behind-scenes / customer story / contrarian / quick tip — across Instagram, TikTok, Facebook, Twitter, LinkedIn.
1 weekly newsletter (Beehiiv)
400–650 words, 4 sections, your voice, one personal moment per issue. Email list = the channel platforms can't take away.
1 weekly SEO blog (1,000–1,400 words)
Long-form local-SEO content with proper H1/H2 structure, target keyword, internal-link suggestions, TL;DR. Published to your CMS.
7–10 short-form video ideas/wk
Hook + structure + duration + platform fit + trending audio rec for each. Pick 3–5 to film raw on your phone in 5 min. Opus Clip handles the edit.
Cross-platform repurposing
One idea becomes a Reel + Tweet thread + LinkedIn post + newsletter snippet, each with a different opening, never lazy cross-posts.
Community management approval queue
Every DM, comment, and review on your accounts gets a drafted reply in your voice. Approve in two taps. HIGH-confidence FAQs can auto-send.
Monthly analytics 1-pager
Auto-generated. 5 sections: numbers + top 3 posts + bottom 3 + what to repeat + what to try next. Read in 5 min on the first Monday of every month.
Industry overlay applied
Pre-built compliance + voice rails for dental, trades, legal, restaurant, real estate, or solo consultant. HIPAA, Fair Housing, UPL, FTC — all handled.
Login binder + operating doc
Every credential lives in your password manager, never on Iris Bites' side. Full uninstall instructions documented.
$197/mo support included
24-hour replies, monthly health check, voice tune-ups, bug fixes, quarterly overlay updates. Cancelable any time.
30-day money-back guarantee
7-day cure period if anything fails baseline QA. Full refund if we can't fix it.
What 45 min/week actually looks like
The Friday batch — your whole social-media job, every week.
Brain-dump: 3-5 things on your mind this week + 1 thing you want to film.
Paste Template 2 in your Brand Voice Project → 5 social posts. Tweak 1-2 if needed. Then Template 3 → newsletter. Template 4 → blog.
Paste Template 5 → 7-10 video ideas. Pick 3-5 to actually film. For each, paste Template 6 → cross-post variants for every platform.
Optional: film one raw Reel on your phone, upload to Opus Clip — it cuts + captions. Approve in two taps.
Open the community queue — approve, edit, or skip drafted replies. ~10 items, 90 seconds.
Daily: ~5 minutes on your phone approving the community queue. Monthly: 5 minutes reading the 1-pager that lands in your inbox on the first Monday.
Pre-built compliance for your vertical
6 industry overlays. Pick yours at intake.
Dental + Medical
HIPAA hard bans, in-network insurance handling, knocked-out-tooth emergency routing, photo release workflow.
Trades
License # + insurance disclosure, before/after photo ethics, emergency keyword detection (burst pipe / gas leak / no heat), state contractor board rules.
Legal
State bar advertising rules, UPL detection on out-of-state DMs, outcome-promise blocklist, attorney-client relationship safeguards.
Restaurant
FDA/USDA claims, allergen menu deferrals, food-borne illness crisis detection, customer photo consent, TTB/ABC for liquor.
Real Estate
Fair Housing language detection, listing-rule enforcement (your listings only), DRE# + EHO logo in promo, market-prediction disclaimers.
Solo Consultant + Coach
FTC income-claim guardrails, credential verification, LinkedIn DM volume routing, pitch-slap detection, regulated-advice deflection.
Don't see your industry? We do generic installs for verticals outside the 6 — slightly higher refund risk, same standalone price.
Who Broadcast is for
Owners who've been promising themselves they'll "post more" for a year and never have. Broadcast removes the planning + writing + repurposing work so you can focus on the 5 minutes of recording that's actually you.
Owners who already get DMs they don't reply to. The community queue catches every inbound across IG, TikTok, FB, X, LinkedIn, and Google reviews. No more "sorry I missed this" replies a week late.
Owners who want the receipts. The monthly 1-pager makes it concrete: top 3 posts that worked, bottom 3 that didn't, what to repeat, what to try. No vanity metrics, no "engagement increased" filler.
Owners who don't want their voice taken away. Voice fidelity is the entire game — and the entire system is built to keep your voice owned by you, in a Claude Project you can copy, fork, or delete at any time.
Three ways to buy
What Broadcast costs
Standalone install
$1,797
+ $197/mo support included · 5–7 day install
Full Broadcast install end-to-end in your own accounts. Industry overlay applied. 30-day money-back guarantee. 100% upgrade credit to Full Frame within 90 days.
Add-on to First Light / Focus
+$1,500
Add to a First Light ($997 → total $2,497) or Focus ($1,397 → total $2,897)
Best for customers who already want a primary module (M1 Receptionist or M2 Lead Responder) and want social as the second layer. Install window extends from 7 → 10 days (First Light) or 5 → 8 days (Focus). Brand Voice Project shared across both modules.
Included free in Full Frame
$0 extra
Full Frame is $3,997 one-time + $497/mo · all 8 modules
Broadcast alone is $1,797. Full Frame gives you all 8 modules (M1–M8) for $3,997 — the math means Broadcast is essentially free once you're going full-stack. Founding 10 rate lock applies.
The monthly tooling cost
Separate from your install + support. These are tools you own, billed to your card, cancelable any time:
Total tooling: $88–$118/mo. Add $197/mo support = $285–315/mo all-in. A social-media manager doing 1/10 the volume costs $1,500–3,000/mo.
Your social media has been a job. Make it an operating system.
45 minutes a week. 365 pieces of content a month. Voice that actually sounds like you.
Join the waitlist — opens June 27 →Or read the full Broadcast playbook before you decide.