🧪 Iris Build · First Light
See if Iris's work fits your business before you commit to a bigger install.
The First Light tier is built around one idea: hiring a stranger to install AI in your business is scary the first time. First Light makes it less scary. One simple tool, 7-day install, 30-day money-back if it doesn't deliver what we promised.
What this tier is really for
You haven't bought done-for-you AI before. That's exactly the point.
Most owners we talk to in the Concierge call have one of two reactions: "I want the whole stack, sign me up" — or — "This sounds great but I have no idea if you're going to deliver, and $2,000 is a lot to spend on a stranger." Both reactions are reasonable. First Light is for the second one — half the price of Signature, narrower scope, money-back if it doesn't land.
We install one of the simpler Recipes — a basic calendar booking AI, or a simple content engine, or a starter customer service chatbot. Not the full receptionist build with insurance pronunciations and complex CRM integrations; the lighter tools that prove the concept without the long install window. In 7 days. With a money-back guarantee if it doesn't work in your business inside 30 days.
If you love it, you upgrade to Signature and your First Light fee credits toward the bigger install. If you don't, you got your money back and a working starter system that costs you nothing.
What's included
One simpler Recipe installed
Your choice of M1 Receptionist, M2 Lead Responder, M3 Content Engine, M5 Email Concierge, or M6 Calendar Ops. (M4 Customer Service and M7 Operating System require Focus or higher.)
7-day install
Faster than Signature because the scope is narrower.
30-day money-back guarantee
If it doesn't work in your business in 30 days, full refund. No questions.
Upgrade credit to Signature
100% of your First Light fee credits toward a Signature install if you upgrade within 90 days.
All seven Recipe PDFs included
M1–M7 install playbooks delivered with your First Light so you can DIY the rest.
Email support during install
We answer questions within 24 hours. No retainer required after.
Who First Light is for
Owners hearing about AI installs for the first time. You're curious, you've read the Recipes, but you're not ready to wire $2,000 to a stranger you found online.
Sub-$100K revenue businesses. Below that scale, the math on a $2K install gets tight even when the value is real. First Light is a lower-risk way to validate before committing more.
Anyone who wants a no-regret first step. You'd rather pay less to find out if this works than more to find out it doesn't.
The numbers
What First Light costs
One-time install
$997
Full 7-day First Light install + 30-day money-back guarantee.
Optional email support
$97/mo
Optional. Most First Light buyers skip this and DIY using the included Recipe Bundle.
The First Light promise: 30-day money-back guarantee with a 7-day cure period. If you're unhappy with the install, tell us within 30 days. We get one call plus 7 business days to make it right. Still not working? Full refund of the $997. If you upgrade to Focus, Signature, or Full Frame within 90 days, the $997 credits 100% toward the bigger install.
Get early access when First Light opens on June 27. Prefer to book a $500 Setup Hour to build live with Bruce instead — Setup Hour credits 100% toward First Light if you upgrade within 60 days.