Install an AI Social Media Operating System
that runs on 45 minutes a week.

Claude's Projects feature is what makes Broadcast possible. The Project ingests voice samples + memos + KB + industry overlay and applies them to every prompt downstream. Sonnet-grade voice fidelity beats GPT-4 in side-by-side tests for owner-voice authenticity. Don't substitute with ChatGPT Plus — voice fidelity drops noticeably.

Hypefury's queue model handles the 5-7 X posts/day cadence + 1 LinkedIn/day that thought-leadership stacks need. Auto-recycle of top performers after 60-90 days is built in. Typefully is the alternative if Hypefury feels too power-user — slightly fewer features at the same price.

Buffer's 3-channel Essentials plan covers the visual-social stack for $15. Native IG Reels publishing, TikTok Business publishing, FB Page publishing, all from one queue. Later and Metricool work too but Buffer's API + team-member invite model are cleaner for the Iris-Bites-has-Approver-access workflow.

Free under 2,500 subscribers, native referral program, clean editor, great deliverability. The email list is the channel platforms can't take away — every Broadcast install builds the list as the long-term moat. Substack is fine if the owner already has a list there; ConvertKit is overkill at SMB volume.

Opus Clip turns a raw 5-minute phone recording into 3-4 short-form vertical Reels with auto-captions, auto-zoom on speaker, and silence removal. CapCut + Descript both work but require more hands-on time. Opus Clip is the only tool that gets to publish-ready in two taps.

Only run if the customer opts into HIGH-confidence DM auto-replies. ManyChat is the canonical IG + FB DM automation, Meta-approved, with native AI integration for non-FAQ drafts. Skip if owner prefers human-approval-only for the first 30 days (the recommended default).

Free-ish — a Google Sheet holds every post + 24hr metrics from Buffer + Hypefury via Zapier. The monthly 1-pager generates by pasting the sheet's rows into Template 8. Hypefury Pro ($29/mo) has built-in analytics if you want to skip Zapier sprawl, but Sheet + Zapier wins on durability + customer-ownership.

When DIY is the right call

You already post regularly in your own voice, you know your pillars cold, and you'd rather invest a weekend wiring this yourself than pay an install fee. The voice-tuning gate (Day 4) is the hardest part for DIY — you have to be brutally honest about whether the output sounds like you. Owners who write a lot already have an easier time getting to the 4-of-5 voice threshold.

When Iris-Assist ($500) is the right call

You'd rather have Iris (the AI voice agent) walk you through the Brand Voice Project setup + community queue config than read JSON specs alone. One 90-min voice call handles the wiring; you do the voice samples on your own time. Skip if you want compliance-heavy industry overlays — those need senior review.

When Broadcast standalone ($1,797) is the right call

You want the full system installed end-to-end with the industry overlay applied. 5-7 day install, $197/mo support included. Best for owners who want a real system not a tutorial — and want the refund protection if the voice fidelity doesn't hold inside 30 days.

When Broadcast add-on to First Light ($1,500) is the right call

You're buying M1 Receptionist or M2 Lead Responder (the inbound modules) and want social as the outbound layer. Same Brand Voice Project serves both modules, same KB. Install window extends 3 days. Cheaper than buying Broadcast separately later.

When Full Frame ($3,997, Broadcast included free) is the right call

You want the full 8-module stack — receptionist, lead responder, content engine, customer service, email concierge, calendar ops, operating system, AND social media OS. Broadcast alone is $1,797; Full Frame gives you all 8 for $3,997. Most operators land here because the math compounds — every module reinforces the others.