The install timeline
What happens,
hour by hour, day by day.
No mystery. Every Iris install timeline — from a 7-day Pilot to a 30-day Operator build — laid out step by step, with exactly how much of YOUR time each step needs.
Tier 01
Pilot
$997 + $97/mo
7 days
One AI module installed in 7 days, with a 7-day money-back guarantee from kickoff.
Total elapsed
7 days
Your time investment
~90 minutes spread across the week
Availability
Available now
Kickoff call (30 min)
Bruce + you
We confirm which module (receptionist, lead responder, content engine, etc.), agree on the success criteria, and book a Day-3 integration window. You walk away with a written scope and a Day-7 launch date.
Your time: 30 min call
Knowledge base assembly
Bruce, then you for review
Bruce drafts your KB from your existing site + a 10-min voice memo you record (hours, services, prices, top 10 FAQs, what to escalate). End of day you get a Google Doc to review — 15 min of redlining.
Your time: 10 min voice memo + 15 min review
Tool provisioning
Bruce, async
Bruce stands up your accounts on Synthflow, Twilio, ElevenLabs, etc. Every account in YOUR name with YOUR billing. Bruce sends a one-page summary of what each tool does and what it costs monthly.
Your time: 0 min — receipt-style summary arrives end of day
Integration day (15 min from you)
Bruce, with you briefly
We onboard your Google Workspace integration — you'll click "allow" on an OAuth screen, then walk away. Same for any calendar / CRM you have. Total: ~15 minutes of your attention spread across the day.
Your time: 15 min, across short interruptions
System prompt + voice tuning
Bruce, mostly
Bruce writes the system prompt — the rulebook for how Iris behaves on your calls. Picks the voice. Configures the disclosure, the escalation paths, the things she should never say.
Your time: 0 min
Internal test pass
Bruce, you watching
Bruce runs the same 5-scenario test we use to score every competitor on the leaderboard. You get a Loom with all 5 calls + the 8-axis scorecard for YOUR install. Tightens anywhere the score is under 4.
Your time: 15 min listening to Loom
Your real-world test
You
You call your own AI from your phone. You call from your spouse's phone. You text in a few real questions. Tell Bruce what to tighten — we patch within 4 hours.
Your time: 15 min testing + reporting
Go live
Bruce + you
We swap your published number to the Iris-handled line (or forward your existing line). Bruce stays on Slack for the first 4 hours of live calls in case anything needs hot-patching. End of day: you're live.
Your time: 5 min swap, then back to work
Tier 02
Industry Pilot
$1,397 + $97/mo
7 days
Same 7-day Pilot, starting from our pre-built industry template (dental, trades, restaurant, real estate, legal, or consulting). About 80% pre-configured, so the 7 days go faster.
Total elapsed
7 days
Your time investment
~75 minutes (faster — template does the heavy lift)
Availability
Available now
Kickoff (20 min — shorter)
Bruce + you
Industry template is already drafted, so kickoff is about your specific differences from the template default — your unique services, your hours, your pricing band.
Your time: 20 min call
Template customization
Bruce, async
Bruce takes the dental / trades / restaurant / real estate / legal / consulting template and swaps in your business's specifics. The hard 80% is done — you're getting personalization, not scaffolding.
Your time: 0 min
KB delta review
You, 15 min
You get a Google Doc showing the industry template + highlighted CHANGES for your business. Confirm or redline. Much shorter than a from-scratch KB review.
Your time: 15 min review
Integration day
Bruce, with you briefly
Same as standard Pilot — Google Workspace OAuth, calendar, CRM if you have one. ~15 minutes of your attention spread across the day.
Your time: 15 min
Industry-specific test pass
Bruce
Industry-tuned scenarios (dental gets the emergency-call test + insurance-question test; trades gets the dispatch test + after-hours test; etc.). Loom with all calls + scorecard.
Your time: 15 min listening
Your real-world test
You
Same as Pilot — call your own AI, text it, report back.
Your time: 15 min
Go live
Bruce + you
Swap your published number to Iris. Bruce monitors the first 4 hours of real calls.
Your time: 5 min
Tier 03
Solo (Waitlist)
$1,797 + $197/mo
14 days
One module, deeply customized over 14 days. For owners who want it tuned to their specific industry-within-the-industry (specialty dental, niche legal, etc.).
Total elapsed
14 days
Your time investment
~3 hours spread across 2 weeks
Availability
Waitlist
Discovery deep-dive (60 min)
Bruce + you
Longer than Pilot kickoff because we're going deeper. We map your top 20 inbound scenarios, your escalation rules, your competitive positioning, the voice you want Iris to use.
Your time: 60 min call
Custom KB + edge-case design
Bruce, async
Bruce drafts a custom KB AND an edge-case playbook (the weird-but-real scenarios that come up monthly in your business). You review on Day 4.
Your time: 45 min review
Integration + tool stack
Bruce, you periodically
All integrations: Google Workspace, your CRM, your calendar, your billing tool. Plus any custom integrations specific to your industry (dental practice management, real estate MLS, etc.).
Your time: 30 min total
Voice training + 3 review cycles
Bruce + you
Three rounds of Loom-and-redline. Each cycle Bruce sends new test calls, you flag anything off, Bruce tightens. By round 3 it sounds like your business, not a template.
Your time: 45 min across the three rounds
Edge case stress test
Bruce
Bruce runs 15+ scripted scenarios including the weird ones we mapped on Day 1. Full scorecard. Anything under a 4 gets fixed before launch.
Your time: 0 min
Your soft launch
You
Iris handles calls from your spouse, your team, a few willing existing customers. You report back. We tighten one more time.
Your time: 0 min — your team does the testing
Full launch
Bruce + you
Publish the Iris number, full launch. Bruce on Slack for first business day.
Your time: 5 min
Tier 04
Operator (Founding 10)
$3,997 + $497/mo
30 days
All 7 modules integrated into one supervisor system. Receptionist talks to lead responder talks to content engine talks to CRM. This is what replaces ~$80K/year of human ops cost.
Total elapsed
30 days
Your time investment
~8 hours spread across a month
Availability
Founding 10
Operator kickoff (90 min)
Bruce + you + (optionally) your team
Whole-business mapping. Inbound channels, internal workflows, where AI lives in each, what 'success' looks like in 30 days. You leave with a written 30-day install map.
Your time: 90 min
M1 + M2 (Receptionist + Lead Responder) install
Bruce, with check-ins
The customer-facing layer. Same depth as a Solo install for each module — but with the integration scaffolding for the other 5 modules baked in from the start.
Your time: 90 min across the week
M3 + M4 (Content Engine + Customer Service)
Bruce
Daily/weekly content draft on your schedule, customer-service auto-resolve for 60–80% of inbound tickets. Both wired into your existing CMS and helpdesk.
Your time: 60 min review across the week
M5 + M6 (Email Concierge + Calendar Ops)
Bruce
Your inbox triaged daily. Your calendar protected (deep work blocks, auto-scheduling, prep notes). Most ops automations in the M6 catalog turned on for your business.
Your time: 60 min reviewing draft emails the first week
M7 (Operating System) integration
Bruce
The supervisor layer. One dashboard showing every module's activity, with weekly digest emails. Bruce wires M1–M6 into M7 and confirms every data flow.
Your time: 60 min walkthrough
Full stack stress test
Bruce + your team
Synthetic full-business-day test. Calls come in, leads get worked, content posts, customer tickets resolve, your inbox gets triaged. We watch every system simultaneously. Patch anything that doesn't hum.
Your time: 2 hours observation
Full launch + Founding 10 onboarding
Bruce + you
Operator goes fully live. You get direct phone access to Bruce (Founding 10 perk) + a quarterly tune-up call locked into your retainer for life.
Your time: 5 min
A note on these timelines
These are the schedules we ship to. They're honest commitments, not aspirational ones. If a step takes longer than planned, that's on us — you don't get billed extra. The only thing that pauses the clock is waiting on you for something we needed (your KB review, an OAuth approval, etc.) — and even then we'll resume the moment it lands.
Pick your timeline.
Purchasing opens June 27 — join the waitlist now to get early access the moment it does.