Compare every tier
Every Iris tier
side by side.
Seven Build tiers, from the $997 First Light to a $14,997+ Studio install — plus three DIY Recipe tiers ($97 / $197 / $497) if you'd rather install it yourself. Find your fit in 90 seconds.
| Compare | Waitlist Iris-Assist | Waitlist First Light | Waitlist Focus | Waitlist Stack Audit | Waitlist Signature | Founding 10 Full Frame | Custom Studio |
|---|---|---|---|---|---|---|---|
| Price (one-time) | $500 | $997 | $1,397 | $1,597 | $1,797 | $3,997 | $14,997+ |
| Recurring | None | $97/mo | $97/mo | None | $197/mo | $497/mo | Scoped |
| Install time | 60–90 min, voice-guided | 7 days | 7 days | 10 business days (report) | 14 days | 30 days | 45–90 days |
| Modules included | 1 (you click, Iris guides) | 1 (M1, M2, M3, M5, or M6) | 1 (pre-built industry template) | 0 install — diagnostic only | 1 (deeply customized) | All 7 (M1–M7 integrated) | Custom scope |
| Industry template | Generic | Generic | Yes — 6 industries | Recommendations | Yes + custom layer | Yes + custom layer | Custom built |
| Voice agent | Iris herself coaches you | Full install | Full install + industry rails | Recommendation only | Full install + 3 tuning rounds | Full install + operator-grade rails | Full install + custom integration |
| Bruce's involvement | 0 (Iris-led) | ~6 hours over the week | ~5 hours (template does heavy lift) | ~10 hours research | ~12 hours over 2 weeks | ~40 hours over 30 days | Scoped |
| SLA (response time) | 14d email follow-up | Same business day | Same business day | Email-only during 10-day window | 8h (business days) | 4h (business hours) + after-hours pager | Contractual, typically 2h in coverage |
| Best for | DIYers who want a voice on the line while they install. | Sub-$300K owners. The default starter tier. | Dental, trades, restaurant, real estate, legal, or solo consulting. | Owners who want a written diagnosis before buying any install. | $100K–$1M businesses needing deeper customization. | 5–50 employees, $500K+ revenue, multiple ops pain points. | Multi-location, regulated industries, custom integrations. |
| Join waitlist → | Get early access — opens June 27 → | Get early access — opens June 27 → | Join waitlist → | Join waitlist → | Join the waitlist — opens June 27 → | Book discovery call → |
Iris-Assist
$500
None
- Install time
- 60–90 min, voice-guided
- Modules included
- 1 (you click, Iris guides)
- Industry template
- Generic
- Voice agent
- Iris herself coaches you
- Bruce's involvement
- 0 (Iris-led)
- SLA (response time)
- 14d email follow-up
- Best for
- DIYers who want a voice on the line while they install.
First Light
$997
$97/mo
- Install time
- 7 days
- Modules included
- 1 (M1, M2, M3, M5, or M6)
- Industry template
- Generic
- Voice agent
- Full install
- Bruce's involvement
- ~6 hours over the week
- SLA (response time)
- Same business day
- Best for
- Sub-$300K owners. The default starter tier.
Focus
$1,397
$97/mo
- Install time
- 7 days
- Modules included
- 1 (pre-built industry template)
- Industry template
- Yes — 6 industries
- Voice agent
- Full install + industry rails
- Bruce's involvement
- ~5 hours (template does heavy lift)
- SLA (response time)
- Same business day
- Best for
- Dental, trades, restaurant, real estate, legal, or solo consulting.
Stack Audit
$1,597
None
- Install time
- 10 business days (report)
- Modules included
- 0 install — diagnostic only
- Industry template
- Recommendations
- Voice agent
- Recommendation only
- Bruce's involvement
- ~10 hours research
- SLA (response time)
- Email-only during 10-day window
- Best for
- Owners who want a written diagnosis before buying any install.
Signature
$1,797
$197/mo
- Install time
- 14 days
- Modules included
- 1 (deeply customized)
- Industry template
- Yes + custom layer
- Voice agent
- Full install + 3 tuning rounds
- Bruce's involvement
- ~12 hours over 2 weeks
- SLA (response time)
- 8h (business days)
- Best for
- $100K–$1M businesses needing deeper customization.
Full Frame
$3,997
$497/mo
- Install time
- 30 days
- Modules included
- All 7 (M1–M7 integrated)
- Industry template
- Yes + custom layer
- Voice agent
- Full install + operator-grade rails
- Bruce's involvement
- ~40 hours over 30 days
- SLA (response time)
- 4h (business hours) + after-hours pager
- Best for
- 5–50 employees, $500K+ revenue, multiple ops pain points.
Studio
$14,997+
Scoped
- Install time
- 45–90 days
- Modules included
- Custom scope
- Industry template
- Custom built
- Voice agent
- Full install + custom integration
- Bruce's involvement
- Scoped
- SLA (response time)
- Contractual, typically 2h in coverage
- Best for
- Multi-location, regulated industries, custom integrations.
Still not sure?
Quick decision tree.
Sub-$300K revenue, never installed AI before
Start with the First Light ($997) waitlist. The default starter install — join now for early access when purchasing opens June 27.
$100K–$1M revenue, know which problem you want solved first
Join the First Light ($997) waitlist — or the Focus ($1,397) waitlist if you're in dental, trades, restaurant, real estate, legal, or solo consulting.
5–50 employees, $500K+, multiple ops pain points
Join the Full Frame ($3,997, Founding 10 pricing) waitlist. Replaces ~$80K/year of human ops cost. Founding 10 price locks for life.
Multi-location, regulated, or weird-integration
Book a Studio discovery call. We scope it together.
Prefer to install it yourself?
Three DIY Recipe tiers
For owners who'd rather buy the playbook than buy the install.
Recipe Bundle
$97
All 7 Recipes + Notion workspace + Industry Quick-Start + 30 days of Iris email support.
See Bundle details →
Pro
$197
Bundle + 7 video walkthroughs + personalized AI Audit + Discord access + lifetime updates.
See Pro details →
Iris Concierge
$497
Pro + 30–45 min voice consultation with Iris herself + personalized Stack Report PDF.
See Concierge details →
Read every tier in depth.
Each tier page has the full scope, what's included, what's not, who it's wrong for, and the FAQ.