⏱ Setup Hour · $500
One hour with Bruce.
First AI workflow live by the time we hang up.
Not a sales call. Not a strategy doc. A working session — you on screen-share, Bruce on the keyboard, real install in your real business. $500 one-time. Join the waitlist and we'll let you know if Setup Hour returns.
Setup Hour isn't part of the launch lineup (purchasing opens June 27, 2026) — join the waitlist to hear if it returns.
The tier built around your time
You don't need a strategy doc. You need something working tomorrow.
Most AI agencies start with a $2K-$5K audit. You pay them to listen, they hand you a deck, you implement it yourself anyway. By the time the deck shows up you've forgotten half of what you discussed.
Setup Hour skips the audit. We talk for 5 minutes about what's actually slowing you down. We pick the workflow that fixes it. We build the workflow together, on screen-share, in your accounts, while you watch — so when you log in tomorrow morning, it's already running.
That's it. One hour, $500, one working AI workflow. If you want more, we add more — that's what the Build tiers are for. But the Setup Hour is the cheapest way to find out whether this whole thing is worth your money before you commit to a bigger install.
What you get
Every line below is included in the $500 fee. No upsell mid-call.
60–90 min screen-share with Bruce
Real conversation, real keyboard, real install. You bring the business + the problem; Bruce brings the toolkit + the rulebook. We build something working before the hour is up.
Your first AI workflow live by end of call
Not a strategy doc. Not a roadmap. An actual workflow running in your business — usually a basic receptionist, an inbound-lead responder, or a content-engine starter — that you can use the next morning.
Bruce designs around your business
We don't read from a script. We talk through your customer flow, your existing tools, where the bottleneck actually is — then build to fix that bottleneck specifically.
Recorded so you can rewatch
Full Zoom/Loom recording sent within an hour. Your reference for repeating the setup on the other modules later.
Email follow-up for 14 days
Stuck on something after the call? Reply to Bruce's email within 14 days. Responses within 24 hours, no extra charge.
100% credit toward any Build tier
If you upgrade to a Pilot, Industry Pilot, Solo, or Operator within 60 days, the full $500 credits toward the install fee.
How it compares
vs. a free discovery call
Free calls are sales conversations. This one is paid because the work is real — by the end you have a working AI in your business, not a follow-up email.
vs. Iris-Assist ($500 AI-delivered)
Same price. Iris-Assist is the AI voice walking you through one install. Setup Hour is Bruce walking you through one install. Same outcome — pick based on whether you want a human or an AI on the other end of the call.
vs. Pilot ($997, 7-day install)
Pilot is done-for-you over a week — Bruce builds, you review. Setup Hour is done-with-you in 60 minutes — you build with Bruce on the line. Cheaper, faster, more hands-on.
Who Setup Hour is for
Owners who already know which workflow they want fixed. Missed calls. Slow lead response. No content going out. You can describe the pain in one sentence — you just need someone who knows the tools to help you wire it up.
Owners who learn by doing. You'd rather watch Bruce click the buttons than read a PDF that explains the buttons.
Owners testing whether Iris Bites is the real deal. Easier to spend $500 to find out than $2,000.
Not for you if
- —You want all 7 AI layers installed. That's Iris Build Operator.
- —You don't know which workflow to fix first. The Iris Stack Audit ($1,597) is the diagnosis tier — we run a full session + deliver a Stack Report so you can pick.
- —You don't have 60-90 uninterrupted minutes. The screen-share session has to be focused or we won't finish the build.
Our refund policy
If you're unhappy with your Setup Hour, tell us within 30 days. We get one call plus 7 business days to make it right. Still not working for you? Full refund. We'd rather fix it than refund it — but if a fix isn't possible, you get your money back, no awkward conversation.
Ready to build your first AI in an hour?
One call. One workflow live. $500. You own everything.
Get early access — opens June 27 →30-day money-back guarantee with 7-day cure period · 100% credit toward any Build tier within 60 days