🎯 Iris Build · Industry Pilot
Already built for your industry. We just narrow it down.
We pre-built the safety rails, the industry vocabulary, the regulated rules, the emergency triage logic — for six industries. Your install applies our overlay to your specific business in 5 days. Half the work, same quality, faster ship.
$1,397
+ $97/mo optional support · 5-day install · 30-day money-back guarantee
Six industries pre-built
Pick the overlay that matches your business
Each industry has 300-400 lines of pre-built install content — safety rails, vocabulary, escalation rules, KB sections, QA scenarios. We apply the right one to your business; you don't pay for the engineer time to invent it.
Plumbing / HVAC / Trades
Emergency triage routing, never-quote-by-text rules, after-hours surcharge disclosure, dispatcher Slack alerts, state licensing references.
Dental / Medical
HIPAA-compliant SMS via BAA-tier Twilio, insurance-acceptance escalation rules, knocked-out-tooth emergency triage, in-network plan citations, behavioral-health crisis routing (988).
Restaurant / Hospitality
Reservation handoff to OpenTable/Resy, allergen disclaimer (verbatim), private-event hot-lead routing, complaint escalation to GM, hardcoded Yelp-solicitation block.
Real Estate
Fair Housing neutral redirects, mortgage-rate deferrals to lender partners, sub-30-second showing-request alerts, no-PHI rules, license-disclosure language.
Law / Legal
UPL guardrails (never give legal advice), conflict-check hold logic, urgent-matter hot-lead routing, family-law domestic-violence subprotocol, bar advertising disclosure.
Solo Consultant / Agency
4-question qualification flow, no-results-promises rule, polite-decline templates for budget/niche/geography mismatches, FTC testimonial compliance.
Don't see your industry? A Setup Hour ($500) is the right entry — Bruce builds something working live without the pre-built overlay, then we use that data to potentially build your industry overlay next.
What you're paying for
The work you'd do twice if you DIY'd this
Setting up an AI receptionist for a dental practice is not the same job as setting one up for a plumbing company. Dental needs HIPAA-safe SMS, insurance-question escalation, the 988 crisis script. Plumbing needs emergency-call routing, after-hours surcharge disclosure, the “never quote repair prices” rule.
Generic templates skip all of that. Real install agencies charge $5K to build it once for your business. We've already built it — once, for each industry, properly. Your install is the “narrow this to your business” pass: 10-15 intake questions, ~5 hours of engineer time on our side, 5-day clock from kickoff to handoff.
That's why Industry Pilot costs $1,397 (vs. $997 generic Pilot): you're paying $400 more for the industry-specific safety rails and faster install. That's less than one missed-call cost in most service businesses.
What's included
Every line below is included in the $1,397 fee.
One AI module installed (M1 or M2)
AI Receptionist or AI Lead Responder — your pick. Pre-built with the industry overlay applied; no generic placeholders left over.
5-day install (vs. 7 for generic Pilot)
Faster because the overlay is already done. You answer 10-15 intake questions, we apply the pre-built template, customize the 20% that's actually your business, ship.
Industry-specific safety rails included
Every regulated industry has rails that take a generic install hours to figure out. We've already built them — HIPAA for dental, UPL for legal, Fair Housing for real estate, etc.
QA scenarios specific to your industry
5 industry-specific test cases run before handoff (e.g., for plumbing: burst pipe at 11pm, after-hours quote, IG running-toilet DM). Confirms the install handles real edge cases, not just happy paths.
30-day money-back guarantee with cure period
If you're unhappy with the install, we get one call + 7 business days to make it right. Still not working? Full refund.
100% upgrade credit to Solo or Operator
If you want to add modules or go deeper, your $1,397 credits toward the bigger install within 60 days.
DIY vs. with us
What you're actually saving
| Module | DIY hours | With us | Hours saved |
|---|---|---|---|
| M1 Receptionist (with industry rails) | ~40h | ~5h | 35h |
| M2 Lead Responder (with industry rails) | ~30h | ~4h | 26h |
Numbers based on our internal install benchmarks. Your DIY estimate may vary depending on existing tool familiarity. Even if you cut DIY hours in half, the math still favors a 5-day Industry Pilot install at $1,397.
30-day money-back guarantee with cure period
If you're unhappy with your install, tell us within 30 days. We get one call plus 7 business days to make it right. Still not working for you? Full refund of the setup fee. We'd rather fix it than refund it — but if a fix isn't possible, you get your money back.
Ready for a tailored install?
5-day install, industry-specific from day one, full refund if it doesn't work.
Get early access — opens June 27 →Join the waitlist now — no payment yet. Purchasing opens June 27. Then $1,397 + $97/mo optional support · 5-day install · 30-day money-back with cure period · 100% upgrade credit